Social Media

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How effective is online advertising?

  • Digital ads can increase brand awareness by 80%.
  • Consumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads.
  • Customers are 70% more likely to make a purchase from a retargeting ad.
  • PPC returns $2 for every $1 spent—a 200% ROI.
  • When someone conducts a search after initially seeing a related display ad, the likelihood of them converting is 59%.
  • A user’s search activity rises 155% after being served a display ad.
  • 27% of consumers conduct a search for a business after seeing their display ad.
  • PPC generates double the number of website visitors that SEO brings in.
  • Paid ad channels with the highest reported ROI rate are Facebook ads and Google Ads.